Why Do You Need Content Marketing?
If you sell B2B, then you need content marketing as part of your overall strategy. Cisco is estimating that by the end of this year, 80% of all web traffic will be video. If you’re not creating B2B branded content, chances are your competitor already is. On average, B2B businesses allocate a quarter of their marketing budgets to content creation marketing.
Allocate a set budget the first year you create some content marketing, reinvest any return on investment this brings for the next couple of years, which should then allow your content channels to stand alone.
70% of B2B content marketers say their organisation’s content marketing is much/somewhat more successful compared with one year ago. Tereza Litsa, Search Engine Watch
Any marketing campaign works for video production. Question and answer sessions, product demonstrations, filming on the job or filming regular webcasts. I guarantee that your target audience will find interest in parts of your business.
The next step is to analyse what type of content your audience would want to see. Once you figure this out, then create the highest quality content for your budget and work smarter to get the most bang for your buck. Longer videos can be cut down for social media posts or emails.
All videos increase social trust as video is an emotional medium, it helps connect with your customer. A well-produced video with a message which is honest and thought through will help increase business and hold onto those new customers.
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