Give People What They Want

Not everyone is the same. We all learn in different ways; some of us learn better through visual, auditory or even interactive styles. Businesses must be conscious of this when they produce content.

It’s not enough anymore to simply write an article or create a press release to communicate with your customers. We now need a 360° strategy from video to podcasts, from websites to working with influencers.

“I do not regard advertising as an entertainment or an art form but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it creative. I want you to find it so interesting that you buy the product.” David Ogilvy

There is always a focus on written advertising online because that’s what’s indexable. Try videos with the text transcribed released on social media. Record your written blogs as podcasts so people can listen to your message.

Add information graphics to visually represent your company and show people what you want to tell them. Keep mixing up your medium and put yourself in front of a new audience.